This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Two-story, 4,000 Square Ft. Store With Locally Inspired Design Elements And An Outdoor Patio. (Photo: Business Wire)

Stocks in this article: SBUX

Starbucks Coffee Company (Nasdaq: SBUX) today opened the doors to the first Starbucks store in Vietnam, following an expanded long-term relationship with Hong Kong Maxim’s Group. This flagship store, which has been designed to reflect Starbucks 42-year coffee heritage, while embracing Vietnam’s distinctive local traditions and coffee culture, is nestled in the aspirational lifestyle neighborhood of Ho Chi Minh City’s District 1, at the junction of the bustling Nga Sau Phu Dong. The opening of the two-story store was officiated by Mr. Huynh Khanh Hiep, Deputy Director of Ho Chi Minh City Department of Industry and Trade, and it marks the beginning of the global iconic brand’s Vietnam journey. Vietnam is Starbucks 12th market across the China and Asia Pacific region.

Two-story, 4,000 square ft. store with locally inspired design elements and an outdoor patio.  (Phot ...

Two-story, 4,000 square ft. store with locally inspired design elements and an outdoor patio. (Photo: Business Wire)

“Vietnam is one of the most dynamic and exciting coffee markets in Asia and we are proud to be entering the market with Hong Kong Maxim’s Group, a close and long-term partner that shares many of the same values that Starbucks was founded on,” said John Culver, president, Starbucks China and Asia Pacific. “The market presents tremendous opportunity for Starbucks over the long term. Ho Chi Minh City is our first stop and we aim to open our stores in key metropolitan cities across Vietnam, including Hanoi, in the future.”

“We are honored to open our doors to our Vietnamese customers today,” added Jinlong Wang, president, Starbucks Asia Pacific. “The Starbucks Vietnam growth story goes beyond just future store footprint expansion. We have deep respect for Vietnam’s long coffee traditions and we want to ensure that our Starbucks Experience is the right balance between the global offering that our customers have come to expect of us, as well as a locally-relevant familiarity that resonates with customers and the communities we serve.”

Today, Starbucks® premiered its latest espresso beverage innovation, the Starbucks® Asian Dolce Latte, as part of its Vietnam first store opening celebrations. Motivated by how coffee is favored in many parts of Asia -- strong, yet smooth and flavored, the new Starbucks Asian Dolce Latte that has been inspired by Vietnam’s coffee culture and habits, was developed specially for the Asian market; a firm demonstration of Starbucks commitment to providing locally relevant offerings in the region. Created with a double-shot of premium, dark-roasted Starbucks® French Roast and a specially developed dolce sauce, innovation in the Starbucks Asian Dolce Latte comes from the uniquely flavored dolce sauce, which is crafted using different types of milk to give the beverage a distinct smooth and rich velvety texture that is local to the Asian palette.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs