As well as providing the analytics for IBM TryTracker, the agreement also includes the implementation of a Customer Relationship Management (CRM) transformational plan for the RFU. Using IBM Analytics will allow the RFU to better understand information on rugby fans, their needs and preferences, to enable the organisation to communicate with supporters and participants in a more personalised way.Sophie Goldschmidt, Chief Commercial Officer, RFU: "We're delighted to be working with a company of IBM's calibre. This important new long-term agreement will enable the RFU to give fans even more insight and understanding into what's happening on the pitch and why, as well as ensuring we remain at the forefront of new technology to enrich the overall fan experience. Our plans also involve utilising IBM's expertise to further benefit the grassroots game and enhance performance at the elite level."
The Rugby Football Union Boosts The Fan Experience With IBM Analytics And Big Data
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