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IBM Helps McDonald's Serve Up Social Collaboration To Transform Workforce

McDonald's SA is currently using IBM Connections and IBM Sametime instant messaging software to support internal communication and training requirements across their branch network.

The McDonald's crew (staff at restaurant level) will access the platform via an innovative, first-to-market in South Africa, mobile solution, supplemented by in-restaurant touch screen docking stations. This phase is scheduled for completion in the first quarter of 2013.

"McDonald's decision to embrace social business is pioneering and is reflective of the need to find smarter ways of working," says Alistair Rennie, general manager, social business, IBM. "McDonald's is taking a purposeful approach, using social technologies to engage employees, empower customers and drive organizational performance to secure a competitive advantage."

The agreement with McDonald's was signed in late 2012.

CONTACT Dana Anastasi+1-857-259-0866 danastasi@us.ibm.com

SOURCE IBM Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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