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Mobile Bill Pay Solution Announced By First Financial Bankshares, Inc., First In Nation

ABILENE, Texas, Jan. 31, 2013 /PRNewswire/ --  First Financial Bankshares, Inc. (NASDAQ: FFIN) (First Financial) announced today that they have launched Picture Pay, a unique mobile bill pay solution, becoming the first bank in the United States to offer this solution to its customers. The process is as simple as taking a picture of a vendor bill and submitting it for payment.

"We are very excited to launch this new technology that pays bills utilizing the camera functionality of Smart phones.  We are proud to be the first bank in the nation to provide this convenient solution to customers which demonstrates our commitment to offering state-of-the-art technology for our customers," said F. Scott Dueser, Chairman, CEO and President of First Financial Bankshares. 

"As we see more of our customers bypassing traditional banking channels in favor of the mobile channel, mobile payment capabilities become increasingly important," added Gary L. Webb, Executive Vice President of Operations. "Our customers expect intuitive and quick transaction capabilities through our smartphone banking solution, and traditional bill pay can require upwards of ten steps to complete. Picture Pay lines up well with our focus on ease-of-use and truly makes the bill payment process 'smart.' Our customers love the convenience of depositing checks and receiving text alerts through the mobile channel and now that convenience will exist when paying a bill."

Headquartered in Abilene, Texas, First Financial Bankshares, Inc. (NASDAQ: FFIN) is a financial holding company that operates 11 banking regions with 55 locations in Texas including Abilene, Acton, Albany, Aledo, Alvarado, Boyd, Bridgeport, Brock, Burleson, Cisco, Cleburne, Clyde, Crowley, Decatur, Eastland, Fort Worth, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Merkel, Midlothian, Mineral Wells, Moran, Odessa, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Trent, Trophy Club, Waxahachie, Weatherford and Willow Park. The Company also operates First Financial Trust & Asset Management Company, N.A., with six locations and First Technology Services, Inc., a technology operating company.

The Company is listed on The NASDAQ Global Select Market under the trading symbol FFIN.  For more information about First Financial Bankshares, please visit our website at http://www.ffin.com and follow us on Twitter at http://www.twitter.com/First_Financial.

Certain statements contained herein may be considered "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based upon the belief of the Company's management, as well as assumptions made beyond information currently available to the Company's management, and may be, but not necessarily are, identified by such words as "expect", "plan", "anticipate", "target", "forecast" and "goal".  Because such "forward-looking statements" are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.  Factors that could cause actual results to differ materially from the Company's expectations include competition from other financial institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and laws, including interest rate policies of the  Federal Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and integration of acquired businesses, and similar variables.  Other key risks are described in the Company's reports filed with the Securities and Exchange Commission, which may be obtained under "Investor Relations-Documents/Filings" on the Company's Web site or by writing or calling the Company at 325.627.7155.  Except as otherwise stated in this news announcement, the Company does not undertake any obligation to update publicly or revise any forward-looking statements because of new information, future events or otherwise.

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