This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Social Media Influences And Drives IT Purchase Decisions

Stocks in this article: UBM

SAN FRANCISCO, Jan. 31, 2013 /PRNewswire/ -- UBM Tech released its annual Social Media @Work research – a report that looks at the social media consumption habits of business technology decision makers and marketers. The Social Media @Work report affirms the critical role social media plays in the business technology market and how it continues to change the way people work, live and play.

The full report, including strategies that marketers can use to maximize social media to engage IT decision makers, can be downloaded from CreateYourNextCustomer.com, an online resource for technology marketing best practices, research and solutions.  Access the free report at http://bit.ly/WzkiMy; registration is required.

Study highlights include:

  • Social media influences and drives IT purchase decisions: 66% of tech professionals say that they have used social networking sites to obtain information for a technology purchase.
  • 92% of IT respondents have taken one or more actions as a result of using social media, including visiting a vendor web site, or contacting a vendor directly for more information, and registering to download content such as research or a white paper.
  • Social media is gaining credibility among IT professionals:  42% of respondents say that social media is "productive" — an increase from 36% two years ago. The percentage of respondents who describe it as simply "fun" decreased by 6 points.
  • Social media has also gained credibility with tech marketers – the majority of tech marketers surveyed now have a business presence on all four of the major social networking platforms, with close to 90% maintaining a business presence on Twitter and Facebook, 84% who have a business presence on LinkedIn, and about three-quarters on YouTube.

"Social media is now completely ingrained into the workflow of business technology decision makers," said Scott Vaughan, UBM Tech's Chief Marketing Officer. "This poses challenges for tech marketers who lack resources to develop and execute effective, cohesive social media strategies. Our report incorporates practical tips to help even the most time-strapped tech marketers leverage social media as part of their overall marketing strategies."

To download an executive summary of UBM Tech's latest Social Media @Work research, please visit: http://bit.ly/WzkiMy.  The executive summary was authored by UBM Tech CMO Scott Vaughan and Research Director Amy Doherty.

UBM Tech's latest Social Media @Work report is based on research conducted across 462 business technology professionals involved in IT purchasing and 155 B2B tech marketers in late 2012.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs