- Social media influences and drives IT purchase decisions: 66% of tech professionals say that they have used social networking sites to obtain information for a technology purchase.
- 92% of IT respondents have taken one or more actions as a result of using social media, including visiting a vendor web site, or contacting a vendor directly for more information, and registering to download content such as research or a white paper.
- Social media is gaining credibility among IT professionals: 42% of respondents say that social media is "productive" — an increase from 36% two years ago. The percentage of respondents who describe it as simply "fun" decreased by 6 points.
- Social media has also gained credibility with tech marketers – the majority of tech marketers surveyed now have a business presence on all four of the major social networking platforms, with close to 90% maintaining a business presence on Twitter and Facebook, 84% who have a business presence on LinkedIn, and about three-quarters on YouTube.
Social Media Influences And Drives IT Purchase Decisions
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