Why BlackBerry Is Failing
For everyone who wants this market to develop, there is someone who objects to the market's implications. Thus the industry remains in the startup stage, with devices like
And that's the problem. BlackBerry is entering a mature, mass market, where a 1% market share requires that you sell 16 million units in a single year. Hiring singer Alicia Keys as creative director,
That's why BlackBerry stock is falling today. It needs the mass market. Niches won't do.
At the time of publication the author had positions in GOOG and AAPL.Follow @DanaBlankenhorn This article was written by an independent contributor, separate from TheStreet's regular news coverage.
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