This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Monetate More Than Doubles Revenue, Client Base And Employees In 2012, As Marketers Realize The Power Of Big Data For Personalization

PHILADELPHIA, Jan. 31, 2013 /PRNewswire/ -- Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, had a pivotal 2012, more than doubling its revenues, client list and employee base over the course of the year.  The firm signed over 100 enterprise brands, including Macy's, White Stuff, Patagonia, Tommy Hilfiger, Lee Jeans, Frontier Airlines and National Geographic.  

Chief marketing officers seeking to create a customer-centric online experience were a primary driver of Monetate's growth, with continued broad adoption particularly in the retail, travel, financial and media sectors.  The introduction of the firm's Certified Partner Program, and continued international expansion, also drove company growth. 

"2012 was the year marketers began to understand it isn't Big Data alone, but Big Data tied to action, which is the key to creating a relevant and personal customer interaction that increases brand loyalty and drives revenue," said David Brussin, CEO and Founder of Monetate.  "Our ability to enable brands to aggregate everything they know about a customer to create meaningful and engaging online experiences was a critical factor in our success in 2012."

(Click here to watch the recent "Big Data Demystified for the Marketer Webinar," featuring Forrester Analyst Rob Brosnan)

Monetate also rolled out over 100 new product features last year with enhancements to customer segmentation solutions, analytics, product recommendations, testing and real-time targeting; the enhancements helped Monetate customers drive even more profitable results. 

"Monetate makes it possible to act on Big Data in real time and see measurable results immediately, not months down the road," said Elaine Rubin, Founder & Principal at Digital Prophets Network.  "Monetate takes what seems like a very daunting challenge - using data to create relevant web experiences for specific customers on the fly - and simplifies it for the online marketer.  Ease of use is among the main advantages of the solution, as it allows marketers to quickly and flexibly display web content and campaigns for specific customer segments, a capability at the top of every marketer's current wish list."

Growth and Recognition

In 2012, Monetate was also named as one of the Philadelphia 100, which honors the Philadelphia region's fastest growing private companies, and one of Pennsylvania's 100 Best Places to Work.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs