This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Monetate More Than Doubles Revenue, Client Base And Employees In 2012, As Marketers Realize The Power Of Big Data For Personalization

PHILADELPHIA, Jan. 31, 2013 /PRNewswire/ -- Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, had a pivotal 2012, more than doubling its revenues, client list and employee base over the course of the year.  The firm signed over 100 enterprise brands, including Macy's, White Stuff, Patagonia, Tommy Hilfiger, Lee Jeans, Frontier Airlines and National Geographic.  

Chief marketing officers seeking to create a customer-centric online experience were a primary driver of Monetate's growth, with continued broad adoption particularly in the retail, travel, financial and media sectors.  The introduction of the firm's Certified Partner Program, and continued international expansion, also drove company growth. 

"2012 was the year marketers began to understand it isn't Big Data alone, but Big Data tied to action, which is the key to creating a relevant and personal customer interaction that increases brand loyalty and drives revenue," said David Brussin, CEO and Founder of Monetate.  "Our ability to enable brands to aggregate everything they know about a customer to create meaningful and engaging online experiences was a critical factor in our success in 2012."

(Click here to watch the recent "Big Data Demystified for the Marketer Webinar," featuring Forrester Analyst Rob Brosnan)

Monetate also rolled out over 100 new product features last year with enhancements to customer segmentation solutions, analytics, product recommendations, testing and real-time targeting; the enhancements helped Monetate customers drive even more profitable results. 

"Monetate makes it possible to act on Big Data in real time and see measurable results immediately, not months down the road," said Elaine Rubin, Founder & Principal at Digital Prophets Network.  "Monetate takes what seems like a very daunting challenge - using data to create relevant web experiences for specific customers on the fly - and simplifies it for the online marketer.  Ease of use is among the main advantages of the solution, as it allows marketers to quickly and flexibly display web content and campaigns for specific customer segments, a capability at the top of every marketer's current wish list."

Growth and Recognition

In 2012, Monetate was also named as one of the Philadelphia 100, which honors the Philadelphia region's fastest growing private companies, and one of Pennsylvania's 100 Best Places to Work.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs