Its share of the U.S. retail market rose 1 percentage point to 49.8 percent. Marlboro brand gained 1 percentage point of market share to end up with 42.6 percent of the U.S. market.The company has introduced several new products with the Marlboro brand, often with lower promotional pricing. They include special blends of both menthol and non-menthol cigarettes to try to keep the brand growing and steal smokers from its competitors.
Marlboro Maker Altria 4Q Profit Up 32 Percent
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