NEW YORK, Jan. 31, 2013 /PRNewswire/ -- The Gunn Report, an annual compilation of winners' lists from the most important advertising industry award shows around the world, has released its 2012 findings.
For an unprecedented seventh consecutive year, and the tenth time in the 14-year history of this report, BBDO was named the most creative agency network in the world.
No other agency network has won more than twice.
BBDO was also named the most awarded agency network in digital and film.The news follows the announcement earlier this month that BBDO had been named the most awarded agency network in the world across all marketing communications in The Directory Big Won. "Our goal is to create and deliver the world's most compelling commercial content, across every form and platform," said Andrew Robertson, President & CEO, BBDO Worldwide. "Great work works great. It makes money for our clients. I am especially proud of our performance in digital." BBDO agencies in twenty countries and every region contributed to the network's success. This year's report was based on information derived from 45 regional, local and global competitions covering TV & Cinema, Print, Digital and Integrated work. "The desire to do famous creative work is greater than ever, especially given its correlation with marketplace success," said Donald Gunn, founder and author of The Gunn Report. "The days have gone by when networks were happy to simply position themselves as reliable and service-driven. They want to be recognized as being at the top of their game. The clients who asked for, contributed to, and approved BBDO's work of a highly superior caliber have much to be proud of." Further details regarding this year's Gunn Report can be found at www.gunnreport.com ABOUT BBDOBBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. In addition to winning the Gunn Report for the seventh year in a row, for the past six years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was ranked the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. BBDO is part of Omnicom Group Inc. (NYSE-OMC) ( www.omnicomgroup.com), a leading global marketing and corporate communications company. SOURCE BBDO Worldwide