Jan. 31, 2013
is raising awareness throughout February, American Heart Month, by supporting the American Heart Association's®
Go Red For Women®
movement and its mission to
turn America red
. Mimi's was the
restaurant to support Go Red For Women on a national scale. In its second year, Mimi's will shout louder and stand stronger in the fight against heart disease, the number one killer of women, with its
Mimi's Goes Red
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The campaign begins
Friday, Feb. 1
, the 10
National Wear Red Day. Guests who proudly wear red and dine at Mimi's will receive a FREE cup of signature soup. Throughout the month, guests who donate
will receive a heart-shaped tribute card to inscribe and display in the restaurant to complement the iconic red dress standee and red decor. A
donation comes with a limited-edition sparkle red dress lapel pin, with 100 percent of all donations going directly to the American Heart Association. As a thank you, donors will receive up to
in Mimi's savings. Every Tuesday throughout the month, as a show of appreciation, warm-hearted guests can also enjoy a complimentary cup of Mimi's hot and savory soup with a donation.
"Mimi's wants you to put your hearts up in support of the women we love and many more who are impacted by this disease every day," said
, President of Mimi's Cafe. "Heart disease is our number one killer and more deadly than all the forms of cancer combined, but it can be prevented. The power to affect change lies within the hearts of our teammates and our guests. Join us this February … Have a heart, save a life, Go Red For Women."
In addition to fundraising, Mimi's is supporting efforts to elevate heart disease and heart health as top-of-mind issues for women and empowering guests to make healthy decisions when dining out.