"SAP is committed to delivering solutions in the world of sports and entertainment that enhance the fan experience, provide real-time insights to improve performance and help sport and event management organizations run like never before," said Bernd Leukert, executive vice president for Applications, SAP. "The addition of Ticket-Web combined with solutions like SAP HANA and SAP Mobile Platform will help us connect with sports and entertainment fans around the world.""We are ecstatic about this new team of Ticket-Web and SAP," said Joerg Oehmichen, chief executive officer and founder of Ticket-Web. "Promoters of events both large and small will soon have the power and reach of SAP innovation at their fingertips. The result will be a much richer fan experience and the ability to get closer to their customers."
SAP Enters Sports And Entertainment Business For Advanced Ticketing And Customer Relationship Management With Acquisition Of Ticket-Web
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