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SAP Enters Sports And Entertainment Business For Advanced Ticketing And Customer Relationship Management With Acquisition Of Ticket-Web

"SAP is committed to delivering solutions in the world of sports and entertainment that enhance the fan experience, provide real-time insights to improve performance and help sport and event management organizations run like never before," said Bernd Leukert, executive vice president for Applications, SAP. "The addition of Ticket-Web combined with solutions like SAP HANA and SAP Mobile Platform will help us connect with sports and entertainment fans around the world."

"We are ecstatic about this new team of Ticket-Web and SAP," said Joerg Oehmichen, chief executive officer and founder of Ticket-Web. "Promoters of events both large and small will soon have the power and reach of SAP innovation at their fingertips. The result will be a much richer fan experience and the ability to get closer to their customers."

Ticket-Web employees will become part of SAP. The deal is expected to close during the second quarter of 2013.

For more information, visit the SAP Newsroom.

About Ticket-Web GmbH & Co. KGTicket-Web GmbH & Co. KG provides solutions for ticketing. The solution allows venues and event promoters of any size to ticket and market a full range of events on the Web.

About SAPAs market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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