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Investors Should Stand in Awe of Amazon, Facebook

We -- us humans -- tend to measure everything in an instant. We expect most things to happen the way they go down on television, a medium that helped create and masterfully captures short attention spans. Now, we tap a touchscreen and get what we want instantly. That's great, but it clouds our view of how things sometimes shake out in the world.

Generational trends and once-in-a-lifetime transformations do not begin and end overnight. What we're seeing in spaces such as e-commerce and social media qualify as pretty damn big.

If you see irrationality in a stock such as AMZN (or, to a lesser extent, FB), try to trade the urge for instant gratification for something closer to the sensibility of a geologist who thinks in large chunks of time, such as centuries, not years or even decades.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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SYM TRADE IT LAST %CHG
AMZN $391.18 0.43%
FB $83.62 0.64%
AAPL $126.91 -0.54%
GOOG $533.97 -0.26%
TSLA $209.41 2.02%

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DOW 17,949.59 -85.34 -0.47%
S&P 500 2,097.29 -3.11 -0.15%
NASDAQ 5,014.1020 +19.50 0.39%

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