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Jan. 31, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year Station View Essentials contract with Whole Media Concepts, LLC, a leading media agency and strategy firm. The advertising agency is the first in
Austin, Texas to utilize Rentrak's local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient buys locally, regionally and nationally.
"We were looking for a way to give our automotive clients a comprehensive view of their customer's habits, demographics, TV viewership, and intent to purchase, all in one platform," said
Rob Contreras, President, Whole Media Concepts, LLC. "Rentrak's success in compiling big data into usable information will help our agency create content, develop social media strategy and buy TV more efficiently, which gives our clients a distinct advantage in the market. We've maintained from the very beginning that Whole Media is a place where data drives innovation, so this is more than just a partnership with a great company, it's a reflection of who we are."
"Rentrak is excited to welcome
Austin's Whole Media Concepts to Rentrak's family of local agency clients. The fact that they rely on Rentrak's massive, passive measurement approach to measuring local television audiences, combined with Polk Automotive purchase insights, speaks volumes to their commitment to use only the most advanced, relevant and predictive audience measurement service," said
Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.