This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

MYA Launches Dairy Brand MILK ROUTE In Bangalore

BANGALORE, India, January 31, 2013 /PRNewswire/ --

Moksha Yug Access (MYA) announced today the launch of its dairy brand, MILK ROUTE. The brand's ideals stand for C onsumer Wellness through milk based nutrient intake and Rural Transformation by improving the rural economy through responsible sourcing of milk from dairy farmers. The MILKROUTE brand will have a liquid milk product range that will include Pasteurized Toned Milk, UHT Toned Milk and UHT Low Fat Milk in various packing options and will be available initially in Bangalore city.

For MYA, which has investors such as Unitus Equity Fund, Khosla Impact and Unitus Impact, the launch of the milk brand is an important step in its five year planned journey which had a fundamentally different approach to that of traditional dairy firms in India. Unlike the competition, MYA started its journey to transform the rural supply chain by focusing first on the dairy farmer (first-mile), and working towards transforming productivity levels of small & marginal farmers. This journey has enabled us to build a pipeline of nutrition rich liquid milk products to India consumers.

MILK ROUTE brand is committed to developing rural economies. It focuses on providing consumers with the freshest and healthiest milk by ensuring that it is procured and secured within the 'Golden Hour'- the critical first hour of the milk's origination from the cow's udder, through hygienic collection and storage practices ensuring a fresh, wholesome and nutritious taste to the milk.

MYA adopts methodologies of the highest standards in procuring milk because it works on the principle that the nutritional content in the milk is secured by maintaining hygienic procurement standards at the 'First-Mile' (farmer and village level).

Over the next three years MYA aims to spread its network in Southern and Western India and generate revenues of more than Rs. 500 crores. MYA has also set clear objectives in improving agri-farm productivity in the next three years. It aims to reach out to 100,000 dairy farmers while transforming their average milk yield per cattle from the current 4 litres per day to 15 litres per day in three years. Additionally, MYA through its R&D and technology initiatives is working towards ensuring that the quality of milk supplied by its framers is on par with the best dairy markets in the world in terms of nutritional content and heath safety standards.

Speaking during the launch Harsha Moily  -  Founder and CEO, MYA said, "The fundamental reason for MYA's existence is to create wealth for the rural farmer. The launch of MILK ROUTE goes a long way towards achieving that objective. MILK ROUTE will not only focus on providing the most nutritious milk to the consumer, but will also help in ensuring that the dairy farmer gets a higher share of the end consumer price, as we reach out to urban consumers through our sales & distribution network."

"MILK ROUTE is a brand that is committed to providing the goodness of milk to both the consumer and the producer of milk. Through investments in best dairy farming practices, agri R&D and technology focus, we enable farmers to produce yield of a higher quality that can result in a higher value realization to the dairy farmer. Meanwhile, through an improved procurement process, we maintain higher nutrient levels and offer our customers fresh and healthy milk. In a nation like India which faces crucial health challenges due to deficient intake of nutrients like vitamins and calcium, I believe MILK ROUTE has an important role to play in driving food security and economic opportunity in rural & urban India."

MYA has over the last 36 months, through the milk procurement base, established a rural supply chain platform in 23 rural clusters that has an estimated agri output value of more than Rs. 1,000 crores per annum. All of this from a network consisting of 15,100 farmers owning 18,200 cattle and 187 acres of irrigated land in 1,014 villages, across a transport network of 4,200 kms. It is now positioning itself to harvest the value created through its rural supply chain platform to retail its milk, fruits & vegetables in Urban India.

About MYA

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs