Jan. 30, 2013
/PRNewswire/ -- ViSalus
, the company known for the Body by Vi
90-Day Challenge, today announces the official launch of THE CHALLENGE Magazine, Version 2 – available at newsstands across the U.S. and
February 4, 2013
. The goal of THE CHALLENGE Magazine, an industry first, is to inform and inspire consumers to champion their own personal health and fitness goals and achievements.
The 140-page magazine focuses on taking action right now to help people transform their health and fitness by sharing real-life, positive examples. Readers will learn about the NEW Body by Vi Challenge, a 90-day health and fitness platform with exciting additions such as Project 10™ and Challenge Trainer™ which offers rewards and incentives for success on the program. The magazine will also contain weight-loss, active and fitness success stories, important health and fitness tips, as well as features on leaders who are on the frontline making a difference in the fight against obesity.
"Like many at the start of the New Year who set health and fitness resolutions, ViSalus set a goal too," said
, ViSalus Co-Founder and Chief Executive Officer. "We're on a mission to fight obesity. It is a growing epidemic that is threatening the health and future of our world, so we're focusing our attention, resources and energy on making a difference so we can win this battle – even if it's one person at a time."
THE CHALLENGE Magazine is expected to lead the health and fitness magazine industry with new, fresh content. The publication will cover a range of topics, including the "Secret of the First 10 lbs." and how The NEW Body by Vi 90-Day Challenge has been transformed to provide more support, more incentives and more opportunities to achieve personal success. "Instead of forcing you to adapt your lifestyle to fit a program, we adapted our program to fit your lifestyle," said
, ViSalus Co-Founder and Chief Marketing Officer.
"Here at ViSalus, we are passionate about helping people achieve their best and we do this through a strong Vi-Community," added Mallen. "Through THE CHALLENGE Magazine we hope to motivate and empower people to reach their goals and become successful through inspiring stories and motivating content."