Facebook's biggest challenge lies in mobile devices. Most Facebook users access it using a mobile phone or tablet computer, yet the 9-year-old company only started showing mobile ads about 9 months ago. Investors have been worried that Facebook isn't taking advantage of its growing mobile user base since before the company's initial public offering in May. Analysts said Wednesday's results show that it is on the right track.Facebook said it generated 23 percent, or $306 million, of advertising revenue from mobile. That's up from 14 percent or $153 million in the third quarter, the first time it disclosed such information.
Facebook 4Q Results Surpass Expectations
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