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TheStreet Open House

Blue Cross Blue Shield Of Michigan And Detroit Lions Quarterback Matthew Stafford Ask Kids To "Make The Play" For A Healthier Michigan

DETROIT, Jan. 30, 2013 /PRNewswire/ -- "Making the play" – something quarterback Matthew Stafford does week after week each season with the Detroit Lions –  is something he couldn't accomplish without good nutrition and a healthy lifestyle. Blue Cross Blue Shield of Michigan (BCBSM) wants to know how kids in grades four through eight would make Michigan healthier through its second annual "Make the Play for Healthy Habits" video contest.

The student that submits the winning video will get to star as a host of his/her own healthy lifestyle video blog series on aHealthierMichigan.org, and will receive a school assembly featuring Stafford.

Video submissions are being accepted Jan. 30March 29. In April, 10 semifinalists will be selected and notified and their video submissions will be posted on aHealthierMichigan.org for a two-week public voting period. The winner will be announced in early May.  

"Last year we had such a tremendous response from kids across Michigan to this contest, we are excited to do it again," said Andrew Hetzel, BCBSM vice president for corporate communications.  "Kids are naturally creative. Working with their parents and teachers, Blue Cross wants to see their creativity come to life with the goal of making their schools and communities healthier."

Video submissions should be no more than two minutes long.  They should creatively answer the question "What would you do to make Michigan healthier?" and include the student's perspective on how themselves, their family, teachers and classmates can live a healthier life.  Students should explain how they would communicate healthy lifestyle choices with their families and fellow students.

Students can submit a video using any digital recording device using an MP3 format, such as a smartphone, iPad, Flip video or webcam, or they can upload a video via YouTube. For more information, please visit aHealthierMichigan.org/kidcontest .

Students, grades four through eight, must be enrolled in an accredited public or private learning institution within Michigan to participate.

According to the Centers for Disease Control (CDC), childhood obesity has both immediate and long-term effects on health and well-being.  The CDC also reports that 14.2 percent of Michigan adolescents in grades nine through 12 are overweight, while 11.9 percent are obese. In children ages two to five years, 16.3 percent are overweight and 13.3 percent are obese.

Schools play a particularly critical role in combating obesity by establishing a safe and supportive environment with policies and practices that can encourage healthy behaviors. Schools also provide opportunities for students to learn about and practice healthy eating and physical activity behaviors.

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