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What Twitter Needs to Do to Become Apple

I initiated this line of thinking Tuesday in Twitter's Vine App Might Grow Larger Than Instagram, Flickr.

Vine is an excellent app, but it's hanging in the ether right now. Bring it into the Twitter fold. Package it with the new photo filtering system Twitter introduced at the same time as Facebook/Instagram made their defensive move.

Add a "launch" button or something in the top righthand of the Twitter mobile and Web platforms. When you open that tab, you receive a (personalized) list of daily habits to choose from that you can launch from Twitter, in Twitter and without leaving Twitter.

That's the future.

We go for our smartphones probably hundreds times a day to do literally thousands of things. If Twitter can create a world where more taps go its way and users stay within its ecosystem longer, it will have won. Just like Apple.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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