What Twitter Needs to Do to Become Apple

As it stands, you reach for your smartphone -- often an iPhone or Samsung product -- to do something. Whatever. Get news. Check weather. Send a message. A growing number of us do this constantly 24/7. Twitter can be, should be and already sort of is (for some) the go-to app when the smartphone comes out of your pocket, purse or attache case!

From there, it's all about convenience, including as many key tasks as part of the Twitter platform. So, a user does not have to leave Twitter to do X, Y or Z. The tricky part - this convenience cannot come at the expense of Twitter's intuitive and slick interface.

These ideas merely illustrate this larger notion of integration and convenience. Of making Twitter a one-stop, daily habit shop.

Fix "Favorite." Buy Pocket. I "favorite" a Tweet -- often an article -- as I am moving through my Twitter feed. Other than using "Favorite" the way you use "Like" on Facebook, that's the main function -- to save a Tweet, usually containing a link to an article, that you want to read later. But it never goes down that way.

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How many of us have hundreds, if not thousands of Tweets favorited that we never go back to. In fact, unless you really know your way around Twitter it's difficult to know where to find your favorited Tweets.

If you connect the two services, you can use Pocket in conjunction with Twitter. Go here for a quick description of the Pocket app. Formerly "Read Later," Pocket lets you save an article to view later on any connected device.

But, if I Pocket something on Twitter, I ultimately have to leave Twitter and go to Pocket to read that story. Find a way to integrate the two. Get rid of "Favorite" and bring Pocket into the Twitter fold.

Along similar lines, Twitter should look at services such as Klout. As standalone apps something like Klout has no future. Simple as that. However, it can provide utility and value if it's part of something bigger. If users can launch it and proceed to use it within the Twitter platform. You should rarely, if ever, have to leave. That should be Twitter's goal, or at least one of them.

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