This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

What Twitter Needs to Do to Become Apple

NEW YORK ( TheStreet) -- For as much as I love and respect Facebook (FB - Get Report), from just about every standpoint, Twitter outclasses it.

Utility. Design. Overall user experience. Ultimately, Twitter will stand the test of time and end up as dominant and ubiquitous over generations as the newspaper. Because the people who lead Twitter and the wider new/social media revolution embrace change and dictate the future, the medium will not suffer to the extent print has.

I make my case for Twitter over Facebook -- as a daily habit and sustainable platform -- in August's Why Twitter Will Live and Facebook Will Die.

That said, Twitter needs to be better. Popular snark says Apple (AAPL - Get Report) should buy Twitter. That's wrong on so many levels.

First, the "buy Twitter" talk (which I have entertained in the past) is little more than knee-jerk reaction to the inane hysteria that surrounds Apple today, none of which, by the way, emanates from Cupertino. It's all media- and analyst-driven external crap.

Second, Twitter should want no part of an Apple buyout. I bet Jack Dorsey would be against it. Dick Costolo, too. I would hope less-well-off employees would not endorse it merely for the cash grab, as enticing as it might be. If Apple pulls Twitter into the Apple fold, Twitter loses its authenticity.

Instead, Twitter should be in the business of pulling others into its fold.

It has serious leverage in this area.

Here's the theory: As our use of mobile devices matures, if you want to thrive as a standalone app, you're going to need to put forth an incredibly compelling and consistent offering. People do not have the time or the inclination to thumb through dozens of apps to complete every-day utilitarian, informational and social tasks.

In other words, we have endless choice vis-a-vis the number of apps we can download. Then, once loaded to a device, we prioritize where, when and how often we will access each app. If I am in transit, sitting at my desk or just chilling on the couch, I want a one-stop shop with an as uncluttered and smooth interface as possible for performing as many functions as possible.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.87 0.25%
FB $118.57 0.00%
GOOG $698.21 0.00%
TSLA $238.90 -1.20%
YHOO $36.53 0.00%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs