In keeping with Toyota's environmental focus, the best-selling Prius family of vehicles will also be on display along with the Toyota Touch-Wall featuring Prius v. In 2012, Toyota launched a production version of the RAV4 EV (Electric Vehicle), engineered and manufactured in North America. To showcase this "green" marvel, there will be a full-scale "cut-away" on display, exhibiting the technical ingenuity behind Toyota's all-electric vehicle.
Aiming to engage visitors in exploring maximum vehicle safety, a second "cut-away" vehicle demonstrating safety principles will be on display, along with new safety games.
Additionally, to encourage greater safety for child passengers in particular, a safety video and child restraint information will inform show visitors as part of the Buckle Up for Life (or Abrochate a la Vida) program. Buckle Up for Life was created by Toyota and Cincinnati Children's Hospital Medical Center to address the disproportionately higher risks that African American and Hispanic children face in motor vehicle crashes. In recognition of the program's newest campaign on Causes.com/Toyota, Toyota will donate 10,000 child car seats to families in need.
The Toyota Tundra half-ton pickup truck that successfully aided in towing the space shuttle Endeavour to its new home at the California Science Center (CSC) on Oct. 12, 2012, will also be on-site, along with an extra-large video display featuring the historical event. Garrett Reisman, an engineer and former NASA astronaut who was aboard the orbiter when it traveled to the International Space Station in 2008 and again when it made its final voyage to the CSC, will be signing autographs for WAS visitors on Sunday, Feb. 3, from 11 a.m. – 1 p.m. The Tundra's leg of the 12-mile tow, which included crossing a bridge spanning the nation's busiest freeway, was a result of a 20-year partnership between Toyota and the CSC to raise awareness of the space program and continue public education.In all, Toyota will have 50 cars, trucks and SUVs on display at the auto show. Product specialists will be available to demonstrate the features of Toyota's new Entune multimedia system, now available on many 2013 models.