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Big Brothers Big Sisters Of New York City Reaches More Kids With Marketing Refresh

CLINTON, N.J., Jan. 30, 2013 /PRNewswire/ -- Central New Jersey's Mint Advertising has recently announced a pro bono partnership with Big Brothers Big Sisters of New York City (BBBS of NYC), a non-profit mentoring organization with a vision to help all NYC children achieve success in life.  

Mint's pro bono work will center on updating integrated marketing materials for BBBS of NYC to ensure a consistency of voice, style and messaging.    While Mint's projects for the non-profit are varied to best suit the needs of the organization and its constituents, an initial project will be developing collateral for BBBS of NYC's largest fundraising event, the 32 nd annual Sidewalks of New York Dinner (   The signature gala is emceed by CNN's Soledad O'Brien and honors accomplished high-profile individuals from the media, corporate, and sports worlds as well as highlighting the compelling stories of children and their mentors in BBBS of NYC's programs. 

"We are honored that BBBS of NYC has allowed us to work closely with them to help raise awareness of their brand and their success in serving New York City's at-risk youth," said Eric Schoenfeld, CEO and co-founder of Mint Advertising.  "Mint is dedicated to our pro bono efforts and believes it's our duty to continually assist organizations that are doing great work in local communities."

For over 100 years, BBBS of NYC has developed expertise in youth mentoring, volunteer management, case management, and intervention skills in working with youth and families.  BBBS of NYC provides children facing adversity in New York City with strong and enduring, professionally supported one-to-one mentoring relationships with adults that aim to permanently change their lives for the better.  BBBS of NYC also works with various partners to offer a Mentoring Supervisor Certificate Program designed to train other youth-focused non-profit practitioners throughout NJ, NY, CT, and PA. 

"This partnership with Mint Advertising gives Big Brothers Big Sisters of New York City an opportunity to bring new perspective to our brand, which has a rich history in helping the youth of New York City," added Wendy DeMarco Fuentes, CMO of BBBS of NYC.  "Mint has really tapped into that history and is weaving it into the fresh creative and industry know-how they bring to this relationship, to help ensure a bright future for our agency.  We are very grateful to have their expertise pro-bono, which allows us to put even more of every dollar we fundraise toward serving the children in our programs."

About Mint Advertising Mint is a full-service advertising agency located in Clinton, N.J. that offers strategic creativity with a minimum of bureaucracy.  Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients.  Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media. For more information on Mint Advertising please visit:

About Big Brothers Big Sisters of New York City

Big Brothers Big Sisters of NYC (BBBS of NYC), the nation's first and NYC's largest youth mentoring organization, has served the changing needs of New York City's most at-risk youth since 1904. The volunteer- and donor-based organization offers a variety of specialized mentoring programs to help children facing more complex challenges – including immigrant youth, teen mothers and children of incarcerated parents – as well as the Workplace Mentoring Center, which helps businesses throughout New York City positively impact the lives of young people and build a foundation for professional success. Additionally, since 1992 BBBS of NYC has worked through its Center for Training and Professional Development to equip non-profit professionals throughout New York City to develop and enhance their own mentoring and youth-development programs and organizations.

Through the support of individuals, foundations and corporations, this not-for-profit agency has been able to change the lives of the city's most disadvantaged children, matching them with caring adult role models – dependable friends who can help to expand their horizons, realize their potential and enrich their futures. To learn more, become a mentor and/or offer support, please visit


Crystal DeCotiisMint Advertising908-238-1500


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