Jan. 30, 2013
/PRNewswire/ -- Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for
such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay
for a smart water-tank controller and
for a smart thermostat that save them 20% on their energy bills, compared to
for attic insulation for the same savings.
The international research firm will present new energy research at the half-day workshop
"Understanding Utilities and Consumers: Energy Management Markets"
, prior to the
fourth-annual Smart Energy Summit
. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance.
"The level of energy savings contributes only a portion of the perceived value of a product," said
, President, Parks Associates. "The energy market has a variety of innovative solutions such as Lowe's Iris line and the Nest Learning Thermostat. At our workshop at the
Smart Energy Summit
, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities."
, Senior Product Marketing Manager,
, Technical Director,
Wi- Fi Alliance
, Director, Consumer Analytics,
, Director, Research, Home Controls & Energy,
The workshop will also highlight new research from
Parks Associates' survey of U.S. electric utilities
that offers insights into utilities' communication methods, protocols, and perspectives on partnerships with OEMs and security and broadband service providers.
Smart Energy Summit
features keynotes from Lowe's and Honeywell and a joint presentation from Alarm.com and SDG&E. Visit
. Media can register at
About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.
SOURCE Parks Associates