NEW YORK, Jan. 30, 2013 /PRNewswire/ -- Linkwell Health, an innovative developer of health and wellness consumer engagement platforms, today announced that the company has raised $11 million in Series C funding led by WellPoint (NYSE: WLP), the nation's leading health benefits company. Existing investors Spark Capital and HLM Venture Partners also participated in the round. With a unique model of consumer engagement that brings together health plans, better-for-you brands and retailers, Linkwell Health will use this new round to extend the breadth and reach of its platform to consumers across multiple channels.
Linkwell Health's unique distribution platform reaches the members of 22 major health plans, including Humana, Health Net, and WellPoint. The 100 million members of these health plans receive valuable content through their health plan websites, email, mobile apps and direct mail. In addition to this content, members gain access to coupons for better-for-you products. This combination of useful content with high-value coupons is empowering consumers to make better health decisions, while saving them time and money. Meanwhile, the better-for-you brands offering these coupons – such as such as Kellogg's, Campbell's, Unilever and Proctor & Gamble – are achieving higher trial and repeat purchase habits than competitive media in the marketplace.
"There is no question that consumers want help in getting healthier, and Linkwell Health is making that happen with an innovative platform and top-tier partners," said Linkwell Health CEO Gregg Michaelson. "The company's market momentum combined with this new round of funding, which includes support from the nation's leading health benefits company, will give Linkwell Health the fuel to bring consumer engagement to the next level.""Linkwell Health is inspiring a self-improvement revolution," said Spark Capital General Partner Alex Finkelstein. "They already have an extraordinary distribution network anchored by the top health plans and work with major consumer brands. The company's unique model to wellness is gaining impressive traction with both consumers and health care businesses, and we are excited for what the future holds."