This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The 30-year-old Startup: How Intuit's Innovation Engine Thrives

Quicken, the legendary software that revolutionized personal finance management, was invented at a kitchen table. Today, that same kitchen table sits amid nearly two dozen of Intuit Inc.’s newest products and experiments unveiled at the company’s latest Innovation Gallery Walk. The display reflects Intuit’s ongoing commitment to innovation and its unparalleled success in moving from a tabletop to the cloud.

While Intuit (Nasdaq: INTU) is no longer a startup, it retains that startup mindset. And that mindset, combined with the ability to reinvent and transform itself along the way, makes this innovative company with more than $4 billion in annual revenue and 8,500 employees around the world stand out in the technology industry.

Intuit spotlighted more than 20 of its latest innovations at its Mountain View campus on Jan. 29, unveiling a glimpse into the future of tax preparation, payments and healthcare. These products are the outcome of purposeful innovation. They are the tangible outcome of the company’s strategy that has fueled Intuit’s continued growth through dramatic economic and technological changes.

That strategy has already paid off. As a result, Intuit has:
  • Doubled its customer base over the past five years, to 60 million.
  • Transformed its portfolio, with more than 45 million customers in the cloud.
  • Generated more than $100 million in fiscal 2012 revenue from products that didn’t exist three years ago.
  • Increased its number of patents by 10-fold over just five years ago.

Intuit’s approach to innovation has two core competencies that differentiate the company and allow it to deliver solutions that truly change people’s lives.
  • Customer-driven innovation, which is a mindset and methodology to uncover important, unsolved problems.
  • Design for Delight, a process that helps create better ways to deliver what’s most important to customers. This approach to innovation creates an entrepreneurial environment where small teams collaborate to delight customers and deliver awesome product experiences.

“By giving our employees the freedom to experiment, we are able to bring groundbreaking innovations that solve important customer problems to market faster than ever,” said Brad Smith, Intuit president and chief executive officer. “Our strong performance is boosted by the secular tailwind that we're riding toward a connected services economy, backed by continuous innovation and strong execution.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs