To benchmark client performance in advance of its new product release, Kenshoo Social analyzed all campaigns that had been active on the platform for a period of 12 months. Aggregate results showed tremendous lifts in key metrics including a 186 percent increase in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social delivered $4.73 in ROAS for the subset of these brands, agencies, and developers tracking revenue through the platform in December 2012. This figure is based on revenue from direct online sales conversions following clicks on social media ads served via Kenshoo Social. Finally, the Kenshoo Social attribution engine measured RPP as high as $20,387 during November and December 2012. This reflects the total online sales revenue driven by an owned social media post that was amplified via paid advertising using Kenshoo Social.
Please visit KenshooSocial.com/Performance for more data and insights on Kenshoo Social client performance.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.About Kenshoo Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information. Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners. Facebook® is a registered trademark of Facebook, Inc. SOURCE Kenshoo