To benchmark client performance in advance of its new product release, Kenshoo Social analyzed all campaigns that had been active on the platform for a period of 12 months. Aggregate results showed tremendous lifts in key metrics including a 186 percent increase in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social delivered $4.73 in ROAS for the subset of these brands, agencies, and developers tracking revenue through the platform in December 2012. This figure is based on revenue from direct online sales conversions following clicks on social media ads served via Kenshoo Social. Finally, the Kenshoo Social attribution engine measured RPP as high as $20,387 during November and December 2012. This reflects the total online sales revenue driven by an owned social media post that was amplified via paid advertising using Kenshoo Social.Please visit KenshooSocial.com/Performance for more data and insights on Kenshoo Social client performance.
Kenshoo Social 2.0 Release Empowers Marketers To Fully Activate And Illuminate Social Media
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