This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Kenshoo Social 2.0 Release Empowers Marketers To Fully Activate And Illuminate Social Media

SAN FRANCISCO, January 30, 2013 /PRNewswire/ --

Kenshoo ( http://www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled version 2.0 of its breakthrough suite of social marketing solutions, Kenshoo Social. With recent data showing that brands using Kenshoo Social achieve tremendous increases in click-through rate (CTR) while reducing cost-per-click (CPP), the release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers powerful optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

"The time savings our team has achieved by automating the heavy-lifting of creating campaigns and building test permutations within Kenshoo Social has opened up more time for us to invest in our social media program strategy," said David Rifkin, vice president at  Digital Net Agency. "With the Kenshoo Social 2.0 enhanced workflow, we'll be able to launch, test and scale new ads and campaigns even faster."

Kenshoo Social 2.0 offers new and improved functionality, including an ad creation wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign structures, A/B testing, and flexible targeting across demographic and device, among others. New customizable dashboards provide social marketers the freedom of rich data views, the ability to bulk edit ads and campaigns through quick inline and mass-editing tools, and simple and intuitive campaign cloning. Additional solutions within the Kenshoo Social suite include Facebook Exchange management and the industry's only closed-loop system for integration, measurement, and attribution of paid, earned, and owned media.

"The mechanics of Facebook and other social networks make it challenging to communicate effectively with large numbers of people at scale and measure the impact of brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible campaign creation and cross-channel attribution supported by real-time data," said Sivan Metzger, general manager of Kenshoo Social. "Kenshoo Social 2.0 was built from the ground up with the social marketer in mind to activate and illuminate the value of social media across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social helps brands drive better results from end-to-end social media programs."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,800.85 -14.09 -0.08%
S&P 500 2,068.24 +1.21 0.06%
NASDAQ 4,772.9040 +14.6520 0.31%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs