SAN FRANCISCO, January 30, 2013 /PRNewswire/ --
Kenshoo ( http://www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled version 2.0 of its breakthrough suite of social marketing solutions, Kenshoo Social. With recent data showing that brands using Kenshoo Social achieve tremendous increases in click-through rate (CTR) while reducing cost-per-click (CPP), the release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers powerful optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.
"The time savings our team has achieved by automating the heavy-lifting of creating campaigns and building test permutations within Kenshoo Social has opened up more time for us to invest in our social media program strategy," said David Rifkin, vice president at Digital Net Agency. "With the Kenshoo Social 2.0 enhanced workflow, we'll be able to launch, test and scale new ads and campaigns even faster."Kenshoo Social 2.0 offers new and improved functionality, including an ad creation wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign structures, A/B testing, and flexible targeting across demographic and device, among others. New customizable dashboards provide social marketers the freedom of rich data views, the ability to bulk edit ads and campaigns through quick inline and mass-editing tools, and simple and intuitive campaign cloning. Additional solutions within the Kenshoo Social suite include Facebook Exchange management and the industry's only closed-loop system for integration, measurement, and attribution of paid, earned, and owned media. "The mechanics of Facebook and other social networks make it challenging to communicate effectively with large numbers of people at scale and measure the impact of brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible campaign creation and cross-channel attribution supported by real-time data," said Sivan Metzger, general manager of Kenshoo Social. "Kenshoo Social 2.0 was built from the ground up with the social marketer in mind to activate and illuminate the value of social media across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social helps brands drive better results from end-to-end social media programs."