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Jan. 30, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-platform contract with RADiUS-TWC to provide the company with access to Rentrak's OnDemand Essentials and Digital Download Essentials services.
RADiUS-TWC, the newly launched label within The Weinstein Company, is the first studio division dedicated to multi-platform distribution. The relationship brings RADiUS-TWC access to the on-demand industry's measurement currency and insight into the highly competitive VOD market as well as the leading performance reporting and auditing service for Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.
Tom Quinn and
Jason Janego, RADiUS-TWC is dedicated to making the highest quality films available where, when, and how consumers want them best exemplified by their smash hit comedy BACHELORETTE starring
Lizzy Caplan and Rebel Wilson.
BACHELORETTE is the first multi-platform film to hit #1 on iTunes as well as the highest ranking performer on Rentrak reaching the #4 spot amongst Cable Providers. BACHELORETTE has grossed in excess of
$7 million thus far on VOD.
"Rentrak is excited to build a new relationship with RADiUS-TWC as they use OnDemand Essentials and Digital Download Essentials for innovative distribution strategies that make marquee content available where, when and how consumers want," said
Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak.
Rentrak's OnDemand Essentials processes daily on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100% of the top-25 TV operators offering video-on-demand. Rentrak's extensive on-demand information is used by more than 170 network and studio clients. Rentrak's Digital Download Essentials processes Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content daily in more than 65 countries on behalf of many major studios and television networks and is the only service to provide content performance intelligence on purchased and rented movie and television content downloaded via the Internet.