This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

ScentWorld To Celebrate Two Fragrances Inspired By New York City & The Tri-State Area

NEW YORK, Jan. 30, 2013 /PRNewswire/ -- ScentWorld, LLC announced today that it would celebrate two fragrances inspired by New York City and the tri-state area, called, "Resilience" and "The Scent of Departure NYC," during the opening night Welcome Reception and at the SMItty Gala Award ceremonies at the ScentWorld 2013 annual conference held on February 6-8, at the Marriott Downtown in New York City.

Among the public figures attending ScentWorld 2013 are Stephanie Winston Wolkoff, President and CEO of SWW Creative, Susan Henshaw Jones, Director of The Museum of the City of New York and South Street Seaport Museum and New York State Senator Liz Krueger.

"We are delighted to welcome such esteemed and accomplished professionals, who have done so much for New York, to support us in recognizing the undeniable spirit of New York and the scents that capture its unique essence," said Caroline Pieper-Vogt, President of ScentWorld, LLC. 

Ms. Henshaw Jones, who is renowned for her efforts in preserving and re-building the South Street Seaport Museum, and Ms. Winston Wolkoff, widely recognized for her contributions to the American fashion industry, will take part in presenting "the Scent of Resilience and The Scent of Departure of New York City" during ScentWorld's opening night Welcome Reception on Wednesday, February 6 at 7:00 p.m.

"ScentWorld 'Scent of Resilience' symbolizes the strength, optimism and sense of community of New York and surrounding areas, in the face and aftermath of Hurricane Sandy," said Caroline Pieper-Vogt, President of ScentWorld, LLC.

Steven Claisse, the corporate Senior Vice President of Creative Development and Senior Perfumer at Belmay, created the "Resilience" scent. Claisse is a native New Yorker and he has captured the dynamic and vigorous nature of New York in the creation of the "Resilience" fragrance. " New York's character and allure is endless," said Mr. Claisse.

"The 'Resilience' fragrance depicts the various elements that make New York and the New York area unique - bold flavors, vibrant lights, dynamic skyscrapers and lots of attitude!"

The Scent of Departure NYC, created by the world-renowned Histoires de Parfums' Gerald Ghislain, is a modern, crisp and invigorating fragrance with sparkling notes of apple. "The Scent of Departure NYC takes you on a trip into Gotham's greenest parks and brightest streets," said Mr. Ghislain. "It is the essence of New York City in a bottle."

New York State Senator Liz Krueger will be attending the SMItty Gala Awards reception on February 7 at 7:00 p.m. Senator Krueger will be accepting the fragrances on behalf of the State of New York and in celebration of the spirit that these fragrances represent.

ScentWorld 2013 prominent guests and dignitaries, along with conference attendees will participate in special activities to also include a keynote presentation from Chandler Burr, author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design in New York City. Mr. Burr will deliver the Gala address on February 7, followed by an awards ceremony to recognize the top industry talent for their innovation in scent and sensory marketing.

The three-day ScentWorld event focuses on leveraging relevance and resonance to maximize revenue in today's marketplace. The program brings together well-known scent technology and fragrance manufacturers; scent marketing distributors and consultants; marketing, advertising and branding agency professionals, sensory marketing pioneers and established brands from across the globe. Participating in the three-day international event will place attendees on the fast track to utilize the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today's sophisticated consumers.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs