The Korean automaker wasn't content with its 9% growth last year and bought up five Super Bowl spots just to show it means business. The one above airs before kickoff, but the Santa Fe featured in it is the subject of a 60-second spot during the first quarter that features a soundtrack by the Flaming Lips. The Sonata Turbo gets some second-quarter real estate, while the Genesis R-spec is relegated to the pregame festivities. It's a huge spend for Hyundai, especially considering it also has to shell out for ...
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