Sure, it took a buyout from an Italian automaker to pay back their government buyout, but Chrysler's made it clear every year since that it doesn't intend to be anyone's jingoistic punching bag. From Eminem reppin' Detroit two years ago to Eastwood's two-minute monologue last year, Chrysler has been using its Super Bowl commercials to claw its way back to relevancy and reintroduce itself to a jaded marketplace. It's been working: Chrysler's sales are up nearly 21% within the past year and its Dodge Ram pickups have vaulted into the Top 5 vehicles sold in America after a 20% boost in 2012. This year, Chrysler struck a similar note in a commercial featuring Motown Records founder Berry Gordy and the 2013 Chrysler 300 Motown Edition. It's not the spot that will run during the game, but it may be a sign of what's to come.
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