This settles it: Pretty much no one is making narrative commercials from start to finish anymore.
Ad firms' creative departments are being paid to scan Twitter hashtags for ideas or, in VW's case, just spend a solid couple of days watching YouTube memes until a common thread pops into their head. In the case of VW's teaser, unhappy YouTubers such as the sad Packers fan, the crying cat lady from eHarmony and Atlanta Braves minor league manager Phil Wellman are employed by Many Rivers To Cross reggae singer Jimmy Cliff to treat their troubles like the Partridge Family and Come On Get Happy.Meanwhile, there's not a Volkswagen anywhere in the clip. Nowhere. Not even the car driving the sad Packers fan around. This is the future of Super Bowl ads. Way to go, Internet. -- Written by Jason Notte in Portland, Ore. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: firstname.lastname@example.org.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV