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Clorox Company (CLX): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Clorox Company ( CLX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.1%. By the end of trading, Clorox Company rose 98 cents (1.3%) to $78.82 on average volume. Throughout the day, 875,129 shares of Clorox Company exchanged hands as compared to its average daily volume of 932,300 shares. The stock ranged in a price between $77.72-$79 after having opened the day at $77.82 as compared to the previous trading day's close of $77.84. Other companies within the Consumer Durables industry that increased today were: Global-Tech Advanced Innovations ( GAI), up 5.5%, Furniture Brands International ( FBN), up 3.6%, Koninklijke Philips Electronics ( PHG), up 3.5%, and Flexsteel Industries ( FLXS), up 3.4%.

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The Clorox Company manufactures and markets consumer and professional products worldwide. Clorox Company has a market cap of $10.12 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.8, above the S&P 500 P/E ratio of 17.7. Shares are up 5.9% year to date as of the close of trading on Monday. Currently there are no analysts that rate Clorox Company a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, increase in net income, good cash flow from operations and growth in earnings per share. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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