This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Jack In The Box® Launches New Website

Jack in the Box® restaurants today announced the debut of a completely redesigned website (jackinthebox.com) that reflects the brand’s unique personality while delivering content in a fun way that heightens the engagement of online visitors.

Driven by the mobile-first behavior of the QSR chain’s devoted fan base and inspired by the innovative Jack in the Box brand and its fictional CEO, Jack Box, the new guest-centric site provides an experience designed to surprise and entertain visitors in unexpected ways.

“We want to give our guests an exciting, new online presence, while keeping the tone consistent with the brand our fans know and love,” said Nick Fletcher, DVP of Marketing Communications at Jack in the Box. “We felt that it was time to take a major leap forward. The new site pushes our brand into new territory and engages Jack fans like never before.”

The redesign was executed by Struck, a Salt Lake City-based digital-forward creative agency and the brand’s digital agency of record since 2012.

“Our strategic approach was always to match the behavior of our core audience,” said John Gross, Strategist and Account Director in Struck's Portland office. "A significant amount of the traffic to this site is from mobile devices. So we started with a mobile-first approach, always asking how everything would look, function and perform on mobile devices. With this new site, we plan to significantly increase the number of repeat visitors, while prompting them to share what they’ve discovered with their social networks, raising overall consumer brand awareness of Jack in the Box in the digital sphere.”

The focus on consumer behavior also revealed a desire for content that explores the world of Jack Box, the chain’s fictional CEO. The new site delivers with branded content in unexpected places, such as photo filters to customize Jack in the Box products, “Easter eggs” hidden in the location finder, and an interactive “zipper” that, when unzipped, rewards website visitors with animated .gifs, food images and other off-beat, humorous content.

“We want to reward brand loyalists for poking around the site,” said Matt Anderson, Creative Director in Struck’s Portland office. “Whether it’s an animated .gif of a cat riding a bacon rocket or a photo filter that puts Seasoned Curly Fries in a ‘Jungle Cat’ setting, we’re providing the audience with a range of social objects that can be shared with their friends.”

Along with the new brand site, Struck also redesigned the Jack in the Box corporate website ( jackintheboxinc.com). The new corporate site streamlines navigation and more efficiently provides important business information for potential franchisees, investors and other key stakeholders.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit jackinthebox.com or qdoba.com.

Stock quotes in this article: JACK 
Copyright Business Wire 2010

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 -12.72 -0.08%
S&P 500 1,875.39 -4.16 -0.22%
NASDAQ 4,126.9670 -34.4910 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs