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EDENS Announces Finalists For Inaugural Retail Challenge

NEW YORK, Jan. 29, 2013 /PRNewswire/ -- EDENS, one of the nation's largest retail real estate developers, announced today the finalists for the first EDENS Retail Challenge.  The winner will be announced during the smART: The Art of Retail Conference, which will take place February 3, 4 & 5, 2013, at the Gansevoort Park Avenue Hotel in New York City.

The EDENS Retail Challenge is a nationwide competition seeking the most innovative entrepreneurs and the next, best retail concept.  A qualified panel of judges has chosen the top three retail concepts from around the country to compete at Nationals on February 3 rd, in New York City.  All teams that make it to the finals in New York will have received $3,500.  The overall winner of the EDENS Retail Challenge will win an additional $10,000 and the chance to bring their retail concept to life.

EDENS Retail Challenge Finalists are:
  • Aroma ( Babson College, Boston) – a specialty retailer of premium live roast, whole-bean coffee, which will be roasted in-store, live in front of the consumer.  An educational, in-person coffee experience, which will include home brewing equipment and wares, limited prepared coffee beverages and gift merchandise.
  • FUNdamental Play (The George Washington University, DC) – enhancing child development through interactive and educational play experiences in an effort to stimulate young minds to reach new heights of imagination, creativity and intellectual development.
  • FOLLAIN ( Babson College, Boston) – a skincare retail concept, the first and only brick-and-mortar source for healthy, effective and local skincare.

The EDENS Retail Challenge is being sponsored in conjunction with smART: The Art of Retail Conference.  smART will bring together a host of influencers in the retail world, and was created as a vehicle by which small business owners from around the country could learn from some of the most innovative, creative and successful business minds in the industry today.

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