Two in three individuals are considered overweight or obese, generating $190.2 billion in health expenses each year and quickly becoming the number one killer of Americans. 1 Fresh off of Commitment Day, a fitness revolution urging all Americans to commit to a healthy and active way of life, Life Time is encouraging people to take their weight loss more earnestly than before. For many individuals, program participation and success achievement increases when they participate in group challenges versus working individually toward the same goal. For those who thrive in such an environment, Life Time--The Healthy Way of Life Company (NYSE: LTM), today announced the launch of the Life Time Training 90-Day Challenge.
The initiative, which begins with Weigh-In Weekend Feb. 9-11, will challenge participants to enter either a 90-Day Weight Loss Challenge or, this year’s new category, a 90-Day Transformation challenge. Those who have a significant amount of weight to lose will likely join the Weight Loss category and be challenged to lose the largest percent of body weight supported by three months of exercise and nutrition coaching. Participants that join the Transformation challenge will be judged on total transformation in body composition as well as photos and essays. The Transformation Challenge is the best program for people who have less total body weight to lose, are looking to get ripped, gain a six-pack or lean mass, or simply get swimsuit-ready.
During the 90-Day Challenge, all participants will receive:
- Weekly weigh-ins and free weight loss events including Try-It Tuesdays where participants try a new workout, learn a new strategy or find the inspiration to reach their goals
- Consultation with a Personal Trainer or Nutrition Coach to help outline their plan
- Two nutrition seminars, an informational grocery store tour, and a comprehensive nutrition e-Book
- Web-enabled support tools via myLT.com
- Access to an online leaderboard
The 2013 Spring 90-Day Challenge also features increased prizes for National Weight Loss and Transformation Winners. Two national Weight Loss winners will receive $10,000 in cash, a trip to Hawaii and a free one-year membership while two national Transformation winners will receive $10,000 in cash, a trip to California and a free one-year membership. All 90-Day Club Winners will receive $200 worth of Life Time merchandise, programs and services.
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