MERRILL, N.Y., Jan. 29, 2013 /PRNewswire/ -- Super Directories, Inc.— (SDIR) announced that www.superdirectories.com achieved just over 170,400,000 page views in 2012. This is up close to 24% from the previous year and the stat is the highest number of page views that the website has achieved in the past few years.
With over 1.4 million daily visitors to the www.superdirctories.com website, it demonstrates how dynamic these statistics are in this space when compared to Reddit several years ago during the time when Conde Nast; owner of Wired and other magazines/websites; acquired the Boston-based Reddit. During this time Reddit only had an average of 70,000 daily unique visitors and 700,000 or so page views, but now with a reported number of over 2 billion monthly page views, Reddit has been described as the next web giant to IPO with a company valuation of over $400 million dollars.
Additionally, other web giants such as WordPress, currently averages 282 million page views while Blogger has 782 million page views and Tumblr who currently averages 3.8 billion U.S page views. In a recent article, the Wall Street Journal has also reported that Tumblr is close to raising $75-$100 million dollars in venture capital. An investment that will value Tumblr at $800 million.
To continue, the company now expects to realize over one-billion page in page views in 2013. This is largely due to the growing listings in the directories most popular categories such as travel & vacations, hotels and regional information, along with food recipes.According to President/CEO Luke Lalonde, "with the daily page views increasing daily, this puts potential revenue stream anywhere from $4to $5 dollars per 1000 page views according to Adspeed.com depending on how the overall model is monetized. According to the Interactive Advertising Bureau ("IAB"), "Online advertising has reached a level of maturity comparable to other mediums that have been deemed as significant ad platforms," said Sherrill Mane, a senior vice president at IAB. "The fact that it's still able to post double-digit growth speaks to the power of the Internet at a time when the economy is still struggling." The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers, which amounted to $22.8 billion, as well as $22.5 billion from cable TV networks, $17.6 billion from broadcast TV networks and $15.3 billion from radio. Last year's growth was led by a 24% gain in display advertising, like online banner ads and digital video ads, in a sign that major brands are growing more comfortable with the medium as a place to invest their marketing dollars. The trend bodes well for online content companies, like AOL Inc., that are betting on major brands shifting more of their spending to the web.