This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE! Anticipating One-Billion Page Views In 2013, Following The Footsteps Of Companies Like Reddit And Tumblr.

MERRILL, N.Y., Jan. 29, 2013 /PRNewswire/ -- Super Directories, Inc.— (SDIR) announced that achieved just over 170,400,000 page views in 2012. This is up close to 24% from the previous year and the stat is the highest number of page views that the website has achieved in the past few years.

With over 1.4 million daily visitors to the website, it demonstrates how dynamic these statistics are in this space when compared to Reddit several years ago during the time when Conde Nast; owner of Wired and other magazines/websites; acquired the Boston-based Reddit. During this time Reddit only had an average of 70,000 daily unique visitors and 700,000 or so page views, but now with a reported number of over 2 billion monthly page views, Reddit has been described as the next web giant to IPO with a company valuation of over $400 million dollars.

Additionally, other web giants such as WordPress, currently averages 282 million page views while Blogger has 782 million page views and Tumblr who currently averages 3.8 billion U.S page views. In a recent article, the Wall Street Journal has also reported that Tumblr is close to raising $75-$100 million dollars in venture capital. An investment that will value Tumblr at $800 million.

To continue, the company now expects to realize over one-billion page in page views in 2013. This is largely due to the growing listings in the directories most popular categories such as travel & vacations, hotels and regional information, along with food recipes.

According to President/CEO Luke Lalonde, "with the daily page views increasing daily, this puts potential revenue stream anywhere from $4to $5 dollars per 1000 page views according to depending on how the overall model is monetized.

According to the Interactive Advertising Bureau ("IAB"), "Online advertising has reached a level of maturity comparable to other mediums that have been deemed as significant ad platforms," said Sherrill Mane, a senior vice president at IAB. "The fact that it's still able to post double-digit growth speaks to the power of the Internet at a time when the economy is still struggling."

The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers, which amounted to $22.8 billion, as well as $22.5 billion from cable TV networks, $17.6 billion from broadcast TV networks and $15.3 billion from radio.

Last year's growth was led by a 24% gain in display advertising, like online banner ads and digital video ads, in a sign that major brands are growing more comfortable with the medium as a place to invest their marketing dollars. The trend bodes well for online content companies, like AOL Inc., that are betting on major brands shifting more of their spending to the web.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs