Jan. 29, 2013
/PRNewswire/ -- Business4Better (B4B), the non-commercial
movement produced by UBM plc, is proud to announce that Dev Patnaik, CEO of Jump Associates and author of "Wired To Care,"
, Global Practice Chair at Edelman Business + Social Purpose and
, President of Kiva.org, will present keynote addresses at the inaugural conference and expo, scheduled for May 1-2, in
Dev Patnaik, inspiring chief executive, author and professor, will kick off the conference on the morning of
with an opening keynote address discussing the power of empathy on change and growth. Later that afternoon,
, one of the most powerful and visible figures in the world of cause branding, will explore how brands and organizations can make "purpose" central to their company.
, recognized social entrepreneur and global leader, will lead the second day of the conference with an opening keynote that will undoubtedly inspire attendees to want to make a difference.
"We are extremely fortunate and thankful to have the support of such influential leaders in the world of corporate social responsibility and cause marketing," said
, Director, Business4Better. "Their experience, passion and knowledge will not only educate, but also inspire the attendees and guide them on a path towards greater corporate community engagement."
In addition to the three keynote addresses, the B4B conference will deliver cross-sector content to inspire a new way of doing business through community engagement and social purpose. Through main stage supersessions, breakout sessions and show floor sessions, attendees will have the opportunity to interact with innovators and participate in discussions that will allow them to develop the knowledge, strategies and contacts to forge more meaningful partnership with nonprofits, implement successful programs and elevate their impact on societal causes.