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TheStreet Open House

Apple Hate Has Spun Out of Control and It Needs to Stop

Guess what? Apple doesn't owe you that. It's not Tim Cook's job and it wasn't Steve Jobs's job to give you a life. To fill in the gaps. They have/had a company to run.

This isn't a Roman slaughter or the running of the bulls or the Super Bowl halftime show where we expect (and receive) climax after climax and nonstop action. This is tech. This is business. Like it or not, Apple needs to do relatively uninspiring things from time to time. Sometimes, it will just lay there and not give you the time of your life with every single piece of news.

Sadly, our need for fulfillment and instant gratification falls on Apple. When we perceive it has not delivered, the stock market, the media and the Twitterverse kicks the noise, nonsense and inanity into high gear.

NEWSFLASH! Apple already enriched our lives. It has changed the world several times over in the last few years. Want perspective -- okay, fine. It changed significant aspects of our lives.

Apple hasn't solved the human carnage that comes along with the intersection of supposed "communism" and crooked capitalism in China. Tim Cook won't cure cancer. Sadly, Steve Jobs died from it. Too many other awesome souls have as well. Apple contributes to skyrocketing rents in San Francisco. Its recycling program probably doesn't do much for the environment anyway.

But, Apple is the reason you are on your phone 24/7 to do everything. Not to just check email. Research in Motion (RIMM) followed amazing success with miserable failure. Then, Apple changed the way you listen to music, work, play, compute -- you name it. Even if you don't use an Apple device, you owe Apple that much.

Apple owes you absolutely nothing. Even if you are shareholder.

This 128GB iPad is exactly as Chris explained it. A smart move. A way to further Apple's dominance in the enterprise and with some creative types, while it addresses the faux margin "problem" all of the self-entitled critics continue to blather about.

I'm angry and emotional. And I have every right to be. If you appreciate innovation, believe in promoting the best America has to offer and long for a rational stock market, you are as well. Just don't stand on the front lines locked and loaded with a presently limp Apple stock.



--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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