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Natac Adopts Olive Through The American Botanical Council's Adopt-an-Herb Program

AUSTIN, Texas, Jan. 29, 2013 /PRNewswire-USNewswire/ -- The American Botanical Council (ABC) announces that Natac, a natural products and biotechnology company headquartered in Spain, officially has adopted olive ( Olea europaea) through ABC's Adopt-an-Herb Program. Natac's three-year commitment will help ABC keep its HerbMedPro database up-to-date with the latest scientific and clinical research on olive. HerbMedPro is an interactive and comprehensive database, available at ABC's website, that provides access to important scientific and clinical research data underlying the use of herbs for health.

(Logo:  http://photos.prnewswire.com/prnh/20100430/DC95601LOGO)

"ABC is deeply grateful to Natac for their adoption of olive," said ABC Founder and Executive Director Mark Blumenthal. "Their participation in this program will ensure that information on olive preparations in the HerbMedPro database will stay current, all while supporting ABC's nonprofit educational mission. It seems that almost every week or month there are new studies coming out on the health benefits of consumption of olive oil or olive extracts, making this an especially timely adoption."

Natac joins 15 other herb and plant-based ingredient companies that have come forward to support ABC's ongoing efforts through the Adopt-an-Herb Program to collect, organize, and disseminate reliable, traditional, and science-based information on herbs, medicinal plants, and other botanical-based ingredients. Adopt-an-Herb encourages companies and individuals to "adopt" one or more specific herbs for inclusion and ongoing maintenance in the HerbMedPro database. Each adopted herb is continuously researched for new articles and studies, ensuring that its HerbMedPro record stays current and robust. The result is an unparalleled resource for consumers, researchers, healthcare practitioners, educators, media, government agencies, members of industry, and others, available via ABC's information-rich website.

HerbMedPro is an interactive, impartial, and evidence-based database that provides online access to abstracts of scientific and clinical publications on more than 250 commonly used medicinal herbs. Herb records in the database vary in size from those with a very large amount of published data — such as Ginkgo biloba, with more than 1,000 summarized entries and links — to Acacia catechu (cutch tree or black catechu in the pea family), with fewer than 50. Each abstract is also summarized in only one sentence, thereby saving a significant amount of time for the user.

HerbMedPro is available to ABC members at the Academic level and higher; its "sister" site HerbMed, however, is free and available to the general public. HerbMed features 20 to 30 herbs from HerbMedPro that are rotated on a regular basis. Making this unique resource free to the public increases the number of people benefiting from updated information on herbs, in accordance with ABC's nonprofit educational mission.

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