DENVER, Jan. 29, 2013 /PRNewswire/ -- Kaspersky Lab, a leading developer of security and threat management solutions, has launched its U.S. mobile website, created by EffectiveUI, a leading user experience agency. Providing a consistent, streamlined way for customers to access product information and ratings, the site is the first in its industry to offer a fully functional mobile website and give customers the ability to not only browse, but also purchase security products – including mobile security offerings – directly from their smartphones.
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According to a December 2011 comScore report, 38 percent of all smartphone users have used their phone to purchase a product. With this increase in commerce generating from smartphones, and because Kaspersky Lab had seen significant mobile traffic to its website, the company enlisted EffectiveUI to create a new mobile website that would provide a cohesive experience no matter the device, while also making the site more useful for customers looking to purchase its products.