This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, announced today the continuation of its product licensing relationship with Girl Scouts of the USA with the launch of a new bear representing America’s favorite Girl Scout Cookie.
Arriving February 1, the new Girl Scouts Thin Mints
® Bear ($15) is inspired by the largest girl-led business in the U.S., where girls learn essential life skills such as goal setting, money management, decision making, people skills and business ethics.
Build-A-Bear Workshop Founder and Chief Executive Bear Maxine Clark is a Girl Scout alumna and strongly believes the skills she acquired attributed to her success. “Selling Girl Scout Cookies was one of my first entrepreneurial experiences,” said Clark. “Through my volunteering as a Girl Scout, I learned the importance of giving back and thanks to the mentors I had, I have been able to create a successful business with heart.”
With this introduction, Build-A-Bear Workshop continues to offer unique Girl Scout inspired products. Last March, the company launched the first ever make-your-own Girl Scouts 100
th Anniversary Bear in honor of the Girl Scouts’ 100
th anniversary. In addition to this special bear, the company offers the following licensed products:
“We are pleased to have Build-A-Bear Workshop as a licensee,” said Barry Horowitz, vice president and general manager, Girl Scout Merchandise. “The new Girl Scouts Thin Mints Bear provides parents, caregivers and girls a fun new way to interact with our brand and helps them understand the importance of the Girl Scout Cookie Program.”