NEW YORK, Jan. 29, 2013 /PRNewswire/ -- The Hospitality Sales & Marketing Association International (HSMAI) recognized Travelocity Business with a Silver Adrian Award for advertising excellence for its winning entry in the 56th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year's contest attracted more than 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. On January 28, 2013, HSMAI paid tribute to Travelocity Business during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
"We're thrilled to receive a Silver Adrian Award for our team's hard work," said Tyra Jordan, marketing brand manager at Travelocity Business. "The 'Let's Get Personal' campaign has experienced great success so far in raising brand awareness in the industry and has allowed us to get to know our customers better and develop lasting relationships as a partner.""The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive," said Fran Brasseux, HSMAI executive vice president. "This year's winners in travel advertising, public relations, and digital marketing exemplified marketing innovation that led to outstanding results, and demonstrated the power of marketing integration across all channels. We look forward to celebrating all this exceptional work with the industry and recognizing the remarkable winners at the Adrian Awards Gala." In addition to celebrating Travelocity Business' award-winning work, the Gala and dinner reception honored lifetime achievement, as well as the "Top 25 Most Extraordinary Minds in Sales and Marketing." All winning entries are accessible in the Adrian Awards Winners Gallery online at www.adrianawards.com. Visit www.AdrianAwards.com for more information on the event and competition. About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1. About Travelocity Business Southlake, Texas-based Travelocity Business® is a full-service corporate travel management company. Travelocity Business is one of the business travel industry's fastest-growing TMCs, ranking among the top 10 travel management companies in North America. Travelocity Business combines the expertise, service and travel choices of Travelocity® with corporate experience gained from serving major brands worldwide. For more information, companies can visit http:/www.travelocitybusiness.com. MEDIA CONTACTS: Mattie Walker, Edelman for Travelocity Business Mattie.Walker@Edelman.com214-443-7589 SOURCE Travelocity Business