Mainland Chinese subscribers asserted their confidence in venturing out on their own by selecting self-drive holidays as their second-most desired activity. The entry of niche holidays into their top 10 desired vacations, such as photography vacations and safaris, also highlight their heightening desire and sophistication for unique and adventurous experience. Meanwhile, a rising majority of Mainland Chinese subscribers enjoy the flexibility of solo travel, with 41 percent saying they will travel alone for leisure in 2013, up from the 28 percent in 2012.More subscribers are also taking to the Internet to conduct their travel bookings. A PhoCusWright study showed that travel bookings in China will surpass USD 105 billion in 2013, of which more than USD 15 billion will be made online. It also estimates that the online travel market will grow by some 500% between 2008 and 2013.
Travelzoo Asia Pacific Survey Highlights Burgeoning Regional Travel Appetite
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