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Travelzoo Asia Pacific Survey Highlights Burgeoning Regional Travel Appetite

Mainland Chinese subscribers asserted their confidence in venturing out on their own by selecting self-drive holidays as their second-most desired activity.  The entry of niche holidays into their top 10 desired vacations, such as photography vacations and safaris, also highlight their heightening desire and sophistication for unique and adventurous experience.  Meanwhile, a rising majority of Mainland Chinese subscribers enjoy the flexibility of solo travel, with 41 percent saying they will travel alone for leisure in 2013, up from the 28 percent in 2012.

More subscribers are also taking to the Internet to conduct their travel bookings.  A PhoCusWright[2] study showed that travel bookings in China will surpass USD 105 billion in 2013, of which more than USD 15 billion will be made online.   It also estimates that the online travel market will grow by some 500% between 2008 and 2013.

"While the survey shows that the Asia Pacific leisure travel industry will continue to impact the global market, it also highlights the increasingly prominent role of the Mainland Chinese travellers," said Darryl Andrew, Managing Partner of WIMI.  "Although traditional modes such as guided tours will see some growth, many Mainland Chinese are becoming more adventurous and diverse in pursuing unique leisure escapades.  Therefore, growth is likely to be much more dynamic in the areas and sectors that cater to individual pursuits and exploration."

For a complete list of Top 10 Holidays by Markets, please visit:

Travellers becoming more mobile-savvy

Over 60 percent of Travelzoo Asia Pacific subscribers used mobile Internet while travelling in 2012.  Hong Kong is proving to be a centre of innovation when it comes to the use of mobile devices for travel, with more Hong Kong subscribers indicating that they used their mobile devices for planning and booking their holidays. 

According to the results, 83 percent of Travelzoo Hong Kong subscribers said they used their smart phones to navigate routes, discover restaurants and communicate via messages.  Meanwhile, 31 percent said that they completed a travel booking using their mobiles, which leads the regional average of 26 percent and falls just behind the 34 percent mobile-savvy Japanese subscribers.

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