- Cross-Channel Integration: Seamless integration into the Interactive Marketing Hub allows marketers to associate push messages with ExactTarget-powered campaigns across email, social and the Web.
- Advanced Segmentation: Trigger relevant messaging based on consumer preferences and engagement across email, mobile, social and the Web.
- Reporting and Analytics: View application engagement metrics in real time to optimize cross-channel experiences.
- Industry Leading Technology: Powered by a partnership that unites Urban Airship’s leading Push notification technology with ExactTarget’s strength in data-driven cross-channel marketing automation.
ExactTarget Expands Mobile Marketing Suite, Adds Industry’s First Integrated MobilePush Application
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