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Macy's Celebrates Go Red For Women(R) With An Exclusive, Limited-edition Red Dress From Ellen Tracy, To Support The Cause. (Photo: Business Wire)

Macy’s Kicks Off “America Goes Red”

In recognition of National Heart Month and National Wear Red Day, the American Heart Association and Macy’s are asking America to Go Red! The American Heart Association is asking everyone to shine a RED spotlight on heart disease in women. Macy’s Herald Square in New York will be the first iconic building to be lit red on Jan. 31 with other iconic American buildings and main streets across the country to follow on Feb. 1.

“Find Your Red” Shopping Parties

Select Macy’s stores across the country are rolling out the red carpet for local Go Red For Women supporters, donors, board members, luncheon invitees and Macy’s customers to enjoy a unique shopping experience where they can get style tips for their red attire and accessories and learn more about the Go Red movement. “Find Your Red” shopping parties will take place in select markets (Warwick, RI; Philadelphia, PA; Miami, FL; Houston, TX; Indianapolis, IN; Chicago, IL; San Francisco, CA; and Costa Mesa, CA) across the country on Jan. 30 or 31, 2013.

Color Your World Red

Tweet, post, pin and tag your red on Facebook, Twitter, Instagram and Pinterest using the hash-tag #MacysGoesRed and Macy’s will donate $2, up to $250,000, to the American Heart Association’s Go Red For Women movement for each social action of support, from Feb. 1 through Feb. 14. Learn more at

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Go Red For Women ®

Go Red For Women ® is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's and Merck & Co., Inc, with additional support from our cause supporters. For more information please visit or call 1-888-MY-HEART (1-888-694-3278).

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