Each year, Macy’s reinforces its dedication to this cause by adding new components to the campaign. This February, new elements will include lighting Macy’s iconic Herald Square building red, hosting “Find Your Red” shopping parties, sharing the message socially through a “Color Your World Red” social media campaign and building on its successful Wear Red Sale and red merchandise. Macy’s hope is to motivate women to get serious about making healthy choices to prevent heart disease.“Over the past decade, women have been fighting heart disease individually and together with the Go Red For Women movement, and more than 627,000 women’s lives have been saved,” said Ron Haddock, chairman of the board of the American Heart Association. “Through the outstanding efforts of the American Heart Association and others fighting against women’s No. 1 killer, 330 fewer women are dying of heart disease each day."
Macy's Celebrates Go Red For Women(R) With An Exclusive, Limited-edition Red Dress From Ellen Tracy, To Support The Cause. (Photo: Business Wire)
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