This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Commonwealth Of Kentucky Teams Up With HumanaVitality To Lower The Cost Of Healthier Foods

Healthy eating just got a little easier for nearly 275,000 Kentucky Employees’ Health Plan (KEHP) members. KEHP’s LivingWell program announced today its participation in Vitality HealthyFood TM, making health plan members* who shop at Walmart*** eligible for 5 percent savings** on products that qualify for Walmart’s Great For You icon, including fresh fruits, vegetables and low-fat dairy.

Vitality HealthyFood, a first-of-its-kind effort to help consumers save money on more-nutritious foods and ultimately, live longer, healthier lives, was launched four months ago by HumanaVitality and Walmart. The program offers savings on items that qualify for Walmart’s Great For You icon, which was developed in consultation with food and nutrition experts in the public and private sector, as well as leading health organizations.

“Through our partnership with HumanaVitality we are able to offer KEHP members forward thinking, innovative programs like Vitality HealthyFood,” said Personnel Cabinet Secretary Tim Longmeyer. “Now our members can see how making nutritional choices at the grocery is great for them and their pocketbook.”

Recent research 1 shows the struggle consumers face with purchasing healthier foods. In fact, one in four families report skipping healthy purchases often or always due to price.

“Price is an important factor in incentivizing wellness in America,” said John Agwunobi, M.D., president of health and wellness, Walmart U.S. “By offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole. This represents preventative care in its purest form.”

HumanaVitality CEO Joe Woods sees KEHP as a great example for other employers seeking innovative paths to better employee health.

“The Commonwealth has become a national leader in inspiring healthy behavior through its LivingWell program and now through Vitality HealthyFood,” said Woods. “Helping people make healthier choices in their daily lives is how we’re going to solve the healthcare cost crisis in this country. Unique collaborations such as this, among employers, health companies and retailers, are the key to making that happen.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs