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DirectEmployers Association Names Its Official Pay Per Click Recruitment Advertising Partner

DirectEmployers Association announces a new recruitment advertising partner to bring member companies exclusive benefits and enhanced tools for reaching candidates with performance driven, PPC marketing campaigns.

INDIANAPOLIS, Jan. 29, 2013 /PRNewswire-USNewswire/ -- As employers expand their use of performance focused, pay per click recruitment advertising to drive recruiting efforts and lower cost per hire, DirectEmployers Association is building on its long-standing partnership with, a leading recruiting centric PPC job site and advertising network. Through the new program, members of the Association will generate a 10% traffic bonus for themselves and other Association members via all of their Juju PPC campaigns, leveraging existing recruitment advertising spend to gain additional exposure for their jobs while advancing the goals of the Association.


"Empowering employers by giving them greater control over the recruiting process and leveraging their collective strength is central to the DirectEmployers Association's mission," commented Bill Warren, Executive Director, DirectEmployers Association. "Via this partnership with Juju, we're creating a means for our Members to get more out of the recruitment advertising dollars they're already spending in a way that also reinforces the Association community as a whole."

The program, which kicks off in January 2013, was unveiled exclusively to attendees of the recent DirectEmployers' DEAM12 conference, but is open to all Association members, who can take advantage of the program either through their recruitment advertising agencies or directly.

"Juju has had a long, highly cooperative relationship with the DirectEmployers Association, so we wanted to do more to demonstrate our support for the common goals of the Association and its Members in a concrete way that's a win for everyone involved. We're excited that this new Member benefit does exactly that," said a company spokesperson.

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