NEW YORK (TheStreet) -- Late last year, I riffed positive on what Marissa Mayer and her team at Yahoo! (YHOO) did with Flickr. I still think Flickr will absolutely annihilate Instagram, if it hasn't already. Mayer noted a 25% daily increase in Flickr photo uploads and engagement on Monday afternoon's Q4 conference call.
Ever since Facebook (FB) limited Instagram's capabilities on Twitter, it's been dead to me. I no longer use it. Even worse, I rarely click on Instagram links in Tweets.
I must concede -- for as much as I appreciate what Mayer did to Flickr, I hardly use it anymore either. I think I know why. It has everything to do with convenience, ubiquity and accessibility. That's where Twitter should place focus vis-a-vis its new (and excellent) Vine app. I'll get to that in a second, but let us consider why Vine is so damn good in the first place.
If you have or have had young children, you might appreciate this.The other night - actually morning - my nine-year old daughter crawled into our bed at roughly 3:35 a.m. I did what I always do when I wake up in the middle of the night. I pulled my iPhone out from underneath the pillow, launched Twitter to see what I missed while sleeping and play a quick game of Ruzzle before dozing for another hour or so. As that process commenced, my kid said, "Open the Vine app for a minute." I told her about it that day. She liked it and, at 3:30 in the morning, she had the urge to create a quick six-second video clip. Apparently she planned on stealing the phone to capture a series of my reported snores. Anyway, Vine resonated with her. And, while she's a sample of one, I've got a feeling about this app. I like it as well. And, as it bubbles up from below the surface -- Twitter really hasn't promoted it very heavily at all -- Vine will get big. To ensure that this happens, Twitter needs to -- getting back to convenience, ubiquity and accessibility -- seamlessly integrate Vine into its platform. Make it not only convenient to use, but even easier to access. Additionally, it needs to show up in the most-heavily viewed portions of the Twitter interface.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV